Case : Branding TVPE 06
DESIGNER / TIAGO COSTA
Pública e do povo pernambucano, a TV Pernambuco leva conteúdo para dezenas de cidades do Estado. Diante da diversidade de espectadores, começamos nossos estudos em busca de novas maneiras de apresentar a TVPE. Elaboramos um manual de uso para a marca que fosse coerente com a Comunicação Pública e que dialogasse com as tendências e inovações características dos meios transmidiáticos. Para desenhar esse novo horizonte, usamos um conjunto de suportes da comunicação textual e visual que, combinados entre si, fortalecem nossa imagem para o público.
02
Tiago
I have 14 years of experience in the areas of: UX/UI Designer, Product Designer, Graphic Designer, Digital Project Management, Illustration and Brand Designer, with expertise in the following activities:
● Advertising campaigns
● Brand creation | visual identity
● Mobile app development
● Website creation
● Social media
● Customer Experience
● Création de Web App
● Landing page
My experience is focused on enhancing user-friendly and elegant interfaces, including the development of wireframes, behavioral specifications, and personas. I have also led significant UI implementations to enhance the user experience. My role includes advocating for user interests by incorporating usability testing early in the development process to provide user-centered suggestions.
I work with Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat Pro, Lightroom, Premiere) and Procreate. I am fluent in French, English, and Portuguese.
FORMATION
● Master's degree, Communication and Digital Technologies (Sorbonne Universités).
● Trinity College Dublin
Smart and Sustainable Cities (M.Sc. / P.Grad.Dip.).
● Bachelor's degree in Publicity and Advertising (Universidade Católica de Pernambuco).
SUCCESS CASES
Main results:
● Won the Designer Révélation PE 2021 award for the new brand/visual identity of TV Pernambuco.
● Developed the website for TV Pernambuco and its first online broadcast through digital TV platforms in partnership with Dailymotion and Youtube.
● UX/UI Designer for the new applications of the French Federation of Roller & Skateboarding. A Skate School that allows the public to learn, find skate parks, and coaches to improve their skills. The second application was developed to enable skateboard athletes and coaches to evaluate their athletes online during competitions and training for the Olympics.
● Served as the graphic designer for two successful election campaigns in Brazil in 2022.
● Achieved an online viewership of 4.5 million during the broadcast of the Pernambuco football championship in 2021.
EXPÉRIENCE
Senior UX/UI Product Designer
AJI Creative Jun 2023 - Present, Paris
Collaborated directly with the CEO, product team, and clients to prototype, design, and deliver User Interface, User Experience, Interaction Design, Wireframing, Rapid Prototyping, and Design Research using a lean design process and agile methodology: research, design, test, and iteration.
UX/UI Product Designer
TV Pernambuco Sept 2020 - Jun 2023 - 2 years and 9 months, Recife
Led UI design with responsibility for the design system, collaborating with product and development teams on major projects to enhance product interfaces and experiences.
UI Designer
CNM- Conf. Nacional de Municípios Feb 2019 - Sept 2020 - 1 year and 8 months, Brasília
Ensured visual and functional coherence of interfaces, optimized user experience, and applied best UI/UX design practices. Designed mobile UI applications, worked on media programming, and produced institutional videos (motion design).
Graphic Designer
Ideia marketing Aug 2009 - Sept 2020 - 11 years 9 months, Recife
As a UX/UI Designer, designed print and web applications for Samsung, Nike, Olympic Fruit, Coach Group, and Odebrecht, ensuring visual coherence, optimizing user experience, and applying best design practices.